New Release
Beyond
Results
Pharmaceutical & Healthcare Marketing
in the AI Age
By R.J. Lewis
"Intelligence is free. Permission isn't."
The sequel to RESULTS, a decade later: when AI makes intelligence abundant, trust, access, and time are what stay scarce.
About the Book
Intelligence is free. Permission isn't.
A decade after RESULTS, R.J. Lewis revisits what he predicted, what he got right, and where pharmaceutical and healthcare marketing goes next. His central idea: the binding constraint on commercial performance used to be thinking. AI is dissolving it. You no longer compete on how well you think. You compete on how fast you can act.
But the things this industry waits on, permission from a regulator, an MLR committee, a payer, a physician, and now a model, are not things AI can grant. AI can draft a compliant promotional piece in minutes. Your review takes six weeks. Everything consequential about the next decade sits inside that gap.
Across 18 chapters and contributions from industry leaders, Beyond Results covers accountability, context, automation, regulation, payers, AI, brand and performance, omnichannel, the agency model, publishers, DTC advertising, and the principles that last. When intelligence becomes abundant, three things stay scarce.
Trust
Whether a physician, a patient, and now a model believe you. Synthesis is free; credibility is the one thing a model cannot manufacture.
Access
Whether the patient can actually obtain the medicine, and whether you are still permitted to speak to them about it.
Time
How long your organization takes to convert a decision into an action. The one nobody puts on a strategy slide.
"The advantages that matter in an AI world are the ones AI cannot accelerate."
Industry Voices
“Pharma companies are terrified of the PBMs, but they need to get off the sideline and go on the record.”
Mark Cuban
Founder, Cost Plus Drugs
Free Chapter
Download a Free Chapter
Choose the chapters most relevant to your role — brand marketer, agency leader, commercial executive, or payer strategist — and download them as a PDF, audio file, or formatted e-book section.
Anyone from the industry gets one complimentary chapter. Choose the one that matters most to you.
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Recommended for Brand Marketers
Chapter 2: Context Still Matters in a Platform World
From Beyond Results by R.J. Lewis
Celebrity Voice Mode
The same argument, in a different voice.
Select a chapter and a preconfigured prompt, or enter any celebrity of your choosing, to have it rewritten in the voice of a famous business leader or thinker. The underlying argument remains intact; only the register and framing shift. It is a demonstration, in one click, of both AI's creative range and its inability to change facts by changing style.
Global
A Chapter in another Language
The pharmaceutical industry is global. Chapters are available in Spanish, Mandarin, Portuguese, Japanese, German, French, Arabic, or enter any language of your choosing. AI translation is not perfect, but it is fast, improving, and increasingly indistinguishable from professional translation for business prose.*
* While we are doing our best to translate direct quotes as closely as possible, it's possible direct quotes in another language may read somewhat differently, please refer to the English language version for any direct quote attributions.
About the Author
R.J. Lewis
R.J. is the Founder and CEO of eHealthcare Solutions (EHS), the premier digital advertising network focused on the healthcare industry. Since 1999, EHS has delivered innovative advertising solutions by aggregating niche health audiences through exclusive partnerships with leading medical publishers. EHS's clients and partners include the American Diabetes Association, the American Academy of Dermatology, Drugs.com Professional, Tap Native, TrendMD, and many others. Under R.J.'s leadership, EHS has been recognized as a PM360 Trailblazer Company of the Year, and R.J. himself was honored among the PharmaVOICE 100 most inspiring leaders in life sciences. He is also the co-author of RESULTS: The Future of Pharmaceutical & Healthcare Marketing and now the author of Beyond Results: Pharmaceutical & Healthcare Marketing in the Age of AI.
In 2017, R.J. co-founded Tap Native, a performance-driven native advertising platform built specifically for healthcare marketers. Initially focused on direct-to-consumer (DTC) campaigns, Tap Native has grown to reach over one-third of U.S. healthcare professionals monthly. Innovations like NPI-based bidding and real-time physician-level data (PLD) reporting have positioned Tap Native as a pioneer in HCP targeting.
Previously, R.J. co-founded Ad-Juster, a SaaS company specializing in digital advertising operations and discrepancy management. The platform served more than half of the comScore top 100 publishers before being acquired by Innotech Capitals in 2016. Today, it forms part of the publisher-facing suite of DoubleVerify (NYSE: DV).
Beyond business, R.J. is deeply committed to community service. As a past president of the Rotary Club of Trenton, he co-founded the Run for Club Kids initiative, raising over $1 million for the Boys & Girls Club of Mercer County.
R.J. holds an MBA in Marketing and Information Systems from NYU's Stern School of Business.
Interactive
Have a conversation with R.J.'s AI Twin
Ask about the six-week problem, the payer model, the future of agencies, or any chapter. This AI is built from the full manuscript, the contributor interviews, and supporting research, so you can challenge arguments and explore the ideas behind Beyond Results.
Hi, I'm R.J. Lewis' AI Twin.
Ask me about any chapter, argument, or idea in Beyond Results. And to start, who do I have the pleasure of speaking with?
This is an AI built from the book, not the real R.J. Lewis. Responses are AI-generated and not personal advice.
Beyond Results
Read Beyond Results.
You can license a frontier model on Tuesday. You cannot buy trust, access, or a redesigned review process.
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